Behind the Scenes | New Branding for Little Cat Vintage


When one of my oldest friends, Brigitte, was in need of branding for her new vintage store, Little Cat Vintage, I was happy to help! 

She was looking for a retro vibe and had pulled lots of great vintage imagery to be inspired by. Based on the mood boards, I put together two different brand concepts (see below). The first concept combined warm pinks with navy and some minimal, geometric cats. The second concept took a more lighthearted, hand drawn approach with a quirky kitten playing. Custom script lettering paired with the kittens to complete the look. 

After going back and forth with some color adjustments, we landed on what you see here as the final designs! 

Behind the Scenes | Original Concepts


Concept One


Concept Two

Rachel Dangerfield